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HSN Gets Set for Sofia

April 24th is the big debut on the home shopping network for the 'Modern Family' star's first fragrance.

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By: Jamie Matusow

Editor-in-Chief

Sofia Vergara – star of Modern Family – will debut her first fragrance on HSN on April 24th.

The fragrance, Sofia by Sofia Vergara, is a juicy oriental that the brand says embodies Vergara’s vibrant personality and charm.

Donald Loftus, president of Parlux Ltd., commented:

“Once we had the right fragrance and packaging, our next step was to find the ideal retail partner. HSN is the perfect platform to introduce Sofia’s signature fragrance as it allows women the opportunity to enjoy a night in with Sofia and shop with her in the comfort of their own homes.”

Anne Martin-Vachon, chief merchandising officer, added:

“This fragrance truly embodies Sofia’s captivating personality. She is smart, glamorous, sophisticated, sensual and highly accessible to her fans…all great qualities to have for a successful beauty launch at HSN.”

The Eau de Parfum will retail for $55 (100ml) and $48 (50ml) and a Shimmer Body Lotion for $30.

Photo: The ad campaign for Sofia by Sofia Vergara

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